The Hidden Chaos Behind Digital Payments

In the last decade, digital payments have exploded. From cards and wallets to APMs and cross-border rails, the ecosystem is more diverse, fast-moving, and global than ever. For enterprises, this should mean more growth — but instead, it often means more chaos.

We’ve spoken with dozens of CFOs and Heads of Payments. The story is always the same:

Reconciliation is a nightmare.

Behind every successful payment experience is a jungle of spreadsheets, manual processes, complex settlement terms, and endless back-and-forth with providers. Finance and payments teams often spend hundreds of hours reconciling transactions, building massive internal tools, and chasing missing funds — all just to ensure their revenue is safe.

And even then, money still leaks.

Due to fragmented data, human error, fraud, chargebacks, or simply delays in reconciliation, millions go unnoticed or are recovered too late. Visibility is low, control is limited, and scaling into new markets only adds more pressure.

Despite all this, the market has failed to offer a truly scalable, automated solution that adapts to the speed and complexity of modern enterprise payments.

That’s why we built Hula

Hula is the payment reconciliation infrastructure we wish had existed years ago — AI-native, built for scale, and ready to handle the complexity of today’s payment landscape.

Our mission is to eliminate manual work, protect revenue, and give companies the visibility and control they need to grow — all from a no-code, intelligent dashboard.

We’re turning reconciliation from a painful backend process into a powerful engine for financial control and business confidence.

And this is just the beginning.

Stay tuned — we’ll keep sharing what we’re building, learning, and hearing from the world’s most ambitious payment teams.