About us
Transforming Payment Reconciliation Infrastructure to Unlock the Next Generation of Digital Business
About us
Transforming Payment Reconciliation Infrastructure to Unlock the Next Generation of Digital Business
About us
Transforming Payment Reconciliation Infrastructure to Unlock the Next Generation of Digital Business
Hula was born to help ambitious companies grow without friction — even in an ecosystem of fragmented payments, rising complexity, and invisible revenue leaks.
We’re building next-gen, AI-native infrastructure to become the #1 ally of CFOs and finance teams navigating global expansion.
By automating reconciliation end-to-end, we eliminate manual work, slash costs by up to 90%, and give teams full control and real-time visibility — all from a simple, no-code dashboard.
We don’t just simplify operations. We help protect what matters most: your revenue.
Hula was born to help ambitious companies grow without friction — even in an ecosystem of fragmented payments, rising complexity, and invisible revenue leaks.
We’re building next-gen, AI-native infrastructure to become the #1 ally of CFOs and finance teams navigating global expansion.
By automating reconciliation end-to-end, we eliminate manual work, slash costs by up to 90%, and give teams full control and real-time visibility — all from a simple, no-code dashboard.
We don’t just simplify operations. We help protect what matters most: your revenue.
Hula was born to help ambitious companies grow without friction — even in an ecosystem of fragmented payments, rising complexity, and invisible revenue leaks.
We’re building next-gen, AI-native infrastructure to become the #1 ally of CFOs and finance teams navigating global expansion.
By automating reconciliation end-to-end, we eliminate manual work, slash costs by up to 90%, and give teams full control and real-time visibility — all from a simple, no-code dashboard.
We don’t just simplify operations. We help protect what matters most: your revenue.
Who We Are
A World-Class Team Shaping the Future of Payments
Who We Are
A World-Class Team Shaping the Future of Payments
Who We Are
A World-Class Team Shaping the Future of Payments
Behind Hula is a multidisciplinary team with a world-class track record across global leaders in the payments ecosystem.
We know firsthand how much the industry has evolved — and how painful it can be to grow in today’s complex, high-volume environment.
We’ve felt the friction, the fragmentation, the cost of manual work. And we’re here to change it.
We've brought together deep expertise, bold ambition, and a shared passion for building technology that transforms how businesses reconcile and protect their revenue.
Hula is led by its founder and CEO, Juan Felipe Cadena — an entrepreneur and executive with over 20 years of experience across airlines, fintech, payments, and e-commerce.
He has launched and scaled companies in these industries, built and led growth teams across multiple countries, opened new markets, and taken operations from zero to scale — now channeling that expertise into transforming how the world reconciles payments.
Behind Hula is a multidisciplinary team with a world-class track record across global leaders in the payments ecosystem.
We know firsthand how much the industry has evolved — and how painful it can be to grow in today’s complex, high-volume environment.
We’ve felt the friction, the fragmentation, the cost of manual work. And we’re here to change it.
We've brought together deep expertise, bold ambition, and a shared passion for building technology that transforms how businesses reconcile and protect their revenue.
Hula is led by its founder and CEO, Juan Felipe Cadena — an entrepreneur and executive with over 20 years of experience across airlines, fintech, payments, and e-commerce.
He has launched and scaled companies in these industries, built and led growth teams across multiple countries, opened new markets, and taken operations from zero to scale — now channeling that expertise into transforming how the world reconciles payments.
Behind Hula is a multidisciplinary team with a world-class track record across global leaders in the payments ecosystem.
We know firsthand how much the industry has evolved — and how painful it can be to grow in today’s complex, high-volume environment.
We’ve felt the friction, the fragmentation, the cost of manual work. And we’re here to change it.
We've brought together deep expertise, bold ambition, and a shared passion for building technology that transforms how businesses reconcile and protect their revenue.
Hula is led by its founder and CEO, Juan Felipe Cadena — an entrepreneur and executive with over 20 years of experience across airlines, fintech, payments, and e-commerce.
He has launched and scaled companies in these industries, built and led growth teams across multiple countries, opened new markets, and taken operations from zero to scale — now channeling that expertise into transforming how the world reconciles payments.
Book a Demo
See How Hula Transforms Reconciliation with AI
Book a Demo
See How Hula Transforms Reconciliation with AI
Book a Demo